Industry Trends

Sharing Our Truths, One Blog at a Time

5 min read

Inside the Rise of Trad Wife Culture: What the New Martha Stewart Documentary and Influencers Are Teaching Us About Marketing Nostalgia

Discover how the revival of “trad wife” culture, from Martha Stewart to Ballerina Farm, blends nostalgia with modern marketing finesse. Lear

4 min read

The Role of Marketing in the 2024 Election Campaigns: Strategy, Messaging, and Memes

In today’s world, election season has become more than just a time for debates and rallies—it’s a high-stakes marketing game where every...

2 min read

Once Upon a Brand: The Art and Power of Storytelling

We’ve all watched movies that moved us and made us reflect on our own lives for days (or weeks… no judgment here). That’s the magic of...

2 min read

Oops! The Top 5 Branding Mistakes and How to Dodge Them

We’ve all made mistakes—like texting your ex on New Year’s Eve or forgetting your best friend’s birthday. But when it comes to branding,...

2 min read

The ROI of Branding: Why Investing in Your Brand Pays Off (Big Time!)

You wouldn’t show up to a fancy dinner in sweatpants, right? Your brand is the outfit your company wears in the business world, and it’s...

3 min read

Naked’s Girl Scout Cookie Collab: A Marketing Flop with a Bitter Aftertaste

In today’s world, consumers want more than just products – they want to be understood. They want brands that align with their values,...

3 min read

POPPI: The Non-Luxury Brand Making Luxury-Level Moves in Marketing

When we think of marketing spectacles – the kind of bold, beautiful events that turn heads and generate buzz – it’s usually luxury brands...

1 min read

Branding in Times of Change

Adaptability and Resilience: Branding in Times of Change In a rapidly evolving marketplace, businesses must adapt and stay resilient. A...