Filpac

Filpac is a third-generation family business. As an auto parts and lube center supplier they have built their business on trust and reliability. We kept these values at the center of the brand as we built out the new visual identity for Filpac. Sticking with their established and trusted logo, we moved forward creating a sleek modern brand that embodies the company‘s values and empowered them to challenge their top competition and win.

DESIGN

BRAND GUIDE

PHOTOGRAPHY

EMAIL ASSETS

STRATEGY

EMAIL CAMPAIGNS

POSITIONING

MESSAGING